Wood and Paper Industries: The Abundant Forests Alliance

The greening of America was keeping consumers from buying products that came from our number one renewable resource — trees. While at Porter Novelli, we created the Abundant Forests Alliance to educate and persuade consumers that it’s okay to buy the items from wood and paper we want and need in our lives. Our message: by renewing, reusing and respecting our forests, they will remain abundant, and so will the products that come from them.