The Energy Club: Yoga

One of my part-time hobbies was leading group exercise classes, like indoor cycling and HIIT (High Intensity Interval Training). For over 12 years, I taught at the Energy Club and even helped work on their marketing. The campaign shown here promoted a friend of mine’s class and played off of the yin-yang nature of yoga – balance, breathing, flexibility, relaxation – without losing sight of why most people join a gym in the first place, which is to look and feel good.