National Ready Mixed Concrete Association: Build with Strength

Since 2004, the softwood lumber industry had overtaken concrete as the building material of choice for low-to-mid-rise structures. We developed a coalition for NRMCA — Build with Strength — that consisted of industry partners, community leaders and fire fighters. The grass roots organization helped educate concrete’s strengths among builders and legislators to prevent wood-friendly legislation. The five-year multi-million-dollar campaign consisted of paid, earned, social and owned media. Build with Strength was successful in reversing the decline of concrete structures.

Skills

DDC Portfolio

Client

National Ready Mixed Concrete Association