American Gas Association: Your Energy

The fracking debate was generating a lot of bad press for natural gas. Further, the energy was being seen as an enemy of renewables. The American Gas Association needed to change the perception of natural gas. We produced a digital (videos, website, ads) campaign that highlighted its benefits. We created a character who was America’s #1 fan of natural gas — Nat. Our series of commercials focused on natural gas being environmentally friendly, a partner to wind and solar, and a highly efficient energy resource for millions of homeowners.