National Propane Research and Education Council: The Energy Guys

While most Americans rely on propane for their grill, it’s a much more versatile energy. Propane gives homes, where natural gas lines can’t reach, the chance to have gas-powered space and water heating, clothes drying and cooking. While at Porter Novelli, my partner and I came up with the Energy Guys campaign for the National Propane Research and Education Council. The $100 million-dollar campaign personified Propane and Electricity as two roommates much like The Odd Couple. It was one of the most successful check-off programs of the 00’s.