Volunteers of America: Help Wanted

For 125 years, the Volunteers of America (VoA) has become one of the nation’s largest and most comprehensive human services organizations. What differentiates VoA is its breadth and scope in helping people in need. At Porter Novelli, we created a public service campaign for VoA based on the simple visual execution of Help Wanted. We wanted to show that VoA doesn’t discriminate; they’ll help anyone. The campaign consisted of TV, radio and print and raised awareness of VoA in a crowded field of charities.