America Petroleum Institute: Energy Citizens

DDC Public Affairs had created a grass roots campaign of nearly 1.6 million Energy Citizens, advocates for the oil and natural gas industry. To demonstrate that these were real people, we set out to profile a handful of them in the style of mini documentaries. We profiled the environmentalists, conservationists, small business leaders and community activists in our base to tell their stories. We wanted to feature people who would provide credibility and an intelligent dialogue on the issues dividing America.